eMNRs

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An eMNR (eMedia News Release) is a custom multimedia press release made popular in the public relations industry to provide media with a one-stop shop to run your story.

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Each release is designed to be consistent with a client’s existing corporate branding and then distributed to their targeted email list, often a specific group of media outlets and reporters. It creates a one stop-shop for media to write a story about their product or initiative by highlighting their press release as well as including downloadable images, videos, and additional links to support the story. After distribution, a report is provided showing who opened the email and what they clicked on, making it easier to identify strong leads to prioritize follow-up with.

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